Coloro

Coloro is a colour system consisting of multiple tools used by designers, including a colour consultancy. I work with them on a regular basis to create various marketing collateral and campaign materials.

The Key Colours campaign is always fun to work on, and A/W 21/22 season was a particular favourite. A presentation of the five colours predicted to become commercially successful for the upcoming season, the forecast tones have a strong presence, selected for a time of change and unpredictability.

The brief of a swatch presentation package asked for an elegant and warm outer folder that would give clients little indication of the content. Following this, a rich front cover immediately introduces the reader to the five colours ranging from natural and authentic to the digital and saturated.